Social Media Post Templates

Overview

Consistent, engaging social media content that maintains brand voice across all platforms.

Platform Specifications

Image Dimensions

Platform	Post Type	Dimensions	Aspect Ratio
Twitter/X	Standard Post	1200 x 675	16:9
Twitter/X	Square Post	1080 x 1080	1:1
LinkedIn	Feed Post	1200 x 627	1.91:1
LinkedIn	Square Post	1080 x 1080	1:1
Facebook	Feed Post	1200 x 630	1.91:1
Instagram	Feed Post	1080 x 1080	1:1
Instagram	Story	1080 x 1920	9:16
Instagram	Reel Cover	1080 x 1920	9:16

Content Templates

1. Product Announcement

Twitter/X

🚀 Introducing [Product Name]!

[Main benefit in one line]

✅ Feature 1
✅ Feature 2  
✅ Feature 3

[CTA with link]

#ProductLaunch #Innovation #TechNews

LinkedIn

We're excited to announce [Product Name] - [tagline]

[2-3 sentences about the problem it solves]

Key features:
• [Feature 1 with benefit]
• [Feature 2 with benefit]
• [Feature 3 with benefit]

[CTA paragraph with link]

#ProductInnovation #Technology #BusinessSolutions

Instagram

NEW: [Product Name] is here! 🎉

[Compelling one-liner]

[Benefit-focused description]

Swipe up to learn more 👆
[Alternative: Link in bio!]

#NewProduct #Innovation #TechLaunch #[BrandHashtag]

2. Educational/How-To

Twitter/X Thread

🧵 How to [achieve outcome] in 5 steps:

1/ [Step one - brief explanation]

2/ [Step two - brief explanation]

3/ [Step three - brief explanation]

4/ [Step four - brief explanation]

5/ [Step five - brief explanation]

🔖 Save this thread for later!

Full guide: [link]

LinkedIn

💡 Quick tip for [target audience]:

[Problem statement]

Here's how to solve it:

1️⃣ [Step with explanation]
2️⃣ [Step with explanation]
3️⃣ [Step with explanation]

[Results you can expect]

What's your experience with [topic]? Share below! 👇

#ProfessionalDevelopment #[Industry] #Tips

3. Customer Success Story

All Platforms

"[Powerful customer quote]"

- [Customer Name], [Title] at [Company]

[Brief context about their success]

📊 Results:
• [Metric 1]
• [Metric 2]
• [Metric 3]

[CTA to read full case study]

#CustomerSuccess #CaseStudy #Results

4. Event Promotion

Save the Date

📅 Mark your calendars!

[Event Name]
🗓️ [Date]
⏰ [Time & Timezone]
📍 [Location/Virtual]

[One-line value prop]

[What attendees will learn/gain]

Register now: [link]

#[EventHashtag] #Events #[Industry]

Last Chance

⏳ Only [X] hours left to register!

[Event Name] is almost here.

[Urgency-driven value prop]

🎟️ Grab your spot: [link]

#LastChance #[EventHashtag]

5. Thought Leadership

LinkedIn Article Share

[Thought-provoking question or statement]

In my latest article, I explore [topic] and why [controversial/interesting angle].

Key takeaways:
• [Insight 1]
• [Insight 2]
• [Insight 3]

[Personal reflection or call for discussion]

Read more: [link]

What's your take on [topic]?

#ThoughtLeadership #[Industry] #Innovation

6. Company Culture

Team Spotlight

🌟 Team Spotlight: Meet [Name]

[Role] at [Company]

[Interesting fact or achievement]

"[Quote about their work/mission]"

[Fun fact or hobby]

#TeamSpotlight #CompanyCulture #MeetTheTeam

Behind the Scenes

🎬 Behind the scenes at [Company]!

[What's happening]

[Why it matters]

[Human element/story]

#BehindTheScenes #CompanyLife #[BrandHashtag]

7. Industry News Commentary

Twitter/X

📰 [News headline/development]

Our take: [Brief perspective]

This means:
• [Implication 1]
• [Implication 2]
• [Implication 3]

Full analysis: [link]

What do you think this means for [industry]?

8. User-Generated Content

Repost Template

🙌 Love seeing [what they did]!

[Tag original creator] shows us [what's impressive]

[Add value/context]

[Encourage others to share]

#CommunityLove #UserStories #[BrandHashtag]

Visual Guidelines

Brand Elements

• Logo placement: Top-right or bottom-right
• Minimum logo size: 10% of image width
• Clear space: 0.5x logo height
• Use brand colors consistently

Typography on Images

• Headline: Bold, 60-80pt
• Body text: Regular, 36-48pt
• High contrast required
• Max 30 words per image

Image Style

• Authentic, not stock photos
• Diverse representation
• Consistent filter/treatment
• Brand color accents

Hashtag Strategy

Hashtag Mix

1. Branded (1-2): #YourBrandName
2. Campaign (1-2): #SpecificCampaign
3. Industry (2-3): #YourIndustry
4. Trending (1-2): #RelevantTrend
5. Community (1-2): #YourCommunity

Platform Limits

• Twitter/X: 2-3 hashtags
• LinkedIn: 3-5 hashtags
• Instagram: 10-15 hashtags
• Facebook: 2-3 hashtags

Posting Schedule

Optimal Times (General)

• Monday: 11 AM, 1 PM
• Tuesday: 9 AM, 1 PM
• Wednesday: 11 AM, 1 PM
• Thursday: 9 AM, 1 PM
• Friday: 9 AM, 11 AM

Adjust based on your audience analytics

Engagement Templates

Response to Positive Comment

Thank you, [Name]! [Specific acknowledgment of their point]. [Add value/follow-up question].

Response to Question

Great question, [Name]! [Direct answer]. [Additional helpful info]. Feel free to DM us if you need more details!

Response to Complaint

We're sorry to hear about your experience, [Name]. We'd like to help resolve this. Could you please DM us with more details? Our team is standing by.

Content Calendar Structure

Weekly Theme Distribution

• Monday: Motivation/Industry insights
• Tuesday: Educational/How-to
• Wednesday: Product features/Updates
• Thursday: Community/UGC
• Friday: Fun/Culture/Behind-scenes

Monthly Content Mix

• 30% Educational
• 25% Product/Service
• 20% Community/UGC
• 15% Company culture
• 10% Industry news

Performance Metrics

Track These KPIs

1. Engagement Rate: (Likes + Comments + Shares) / Reach
2. Click-Through Rate: Link clicks / Impressions
3. Share Rate: Shares / Impressions
4. Follower Growth: Net new followers / Total followers
5. Response Time: Average time to first response

Benchmark Goals

• Engagement Rate: 2-3% (LinkedIn), 1-2% (Twitter)
• CTR: 1-2% average
• Response Time: <2 hours during business hours

A/B Testing Ideas

1. Copy Length: Short vs. detailed
2. Emoji Usage: With vs. without
3. CTA Placement: Beginning vs. end
4. Image Style: Photo vs. graphic
5. Posting Time: Morning vs. afternoon
6. Hashtag Count: Minimal vs. maximum

Compliance Checklist

• Factual claims verified
• Links tested and tracked
• Images have alt text
• Proper disclosures included
• Brand guidelines followed
• Legal review if needed
• Accessibility checked

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Template Library Version 1.0
Last Updated: January 2024
Questions? Contact social@company.com